Co-creation in new product development: Which drivers of consumer participation?
نویسندگان
چکیده
منابع مشابه
Consumer co-creation
The paper provides an integrated view of value creation in the development of new products and services related to ICT. We argue that customer integration into the development process as a whole is a key for enhanced innovation processes. Building on early experiences from two projects conducted with a living lab approach we ask how this approach can help organizations utilize important resourc...
متن کاملOutcomes of Using New Technologies in the Development of Recreational Sports: From Increasing Participation to Wealth Creation
Background. Today, technology is becoming one of the most critical factors that have led to the internationalization of competition in the sports industry. Nowadays, the sports industry is increasingly in need of technology to facilitate proper performance. Objectives. The present study aimed to identify the outcomes of using new technologies in the development of recreational sports. Methods...
متن کاملInvestigating the Effect of Innovation Strategy on Performance of New Product Development with Emphasis on the Role of value co-creation strategy (Case Study: Private Insurance Companies)
The purpose of this study was to investigate the effect of innovation strategy on the performance of new product development, with emphasis on the value co-creation strategy in Tehranchr('39')s private insurance companies. The research method is descriptive-correlational. The research community was senior managers in five areas of insurance (liability, fire, automobile, freight and machinery) i...
متن کاملdevelopment of feminist poetics in adrienne rich
اشعار ریچ، به عنوان اشعاری که همیشه در حال تغییر و دگرگونی هستند، تجسمی از رشد و دگرگونیِ انسان هستد. پایان نامه ی حاضر، با تمرکز بر روی مراحل سیر شعری ریچ از تغییری در دنیا به عکس هایی فوری از یک عروس، سپس به شیرجه به درون کشتی شکسته و در نهایت به صبری عجیب مرا تا اینجا آورده، به بررسی این مراحل در قالب نظر شوالتر در رابطه با سه مرحله ی پیشرفت ادبی زنان یعنی مرحله ی زنانه، زن گرا و زن محور می پ...
15 صفحه اولNew insights into consumer-led food product development
This paper builds upon a review of relevant marketing, consumer science and innovation management literature to introduce the concept of consumer-led new product development and describe its main implementation stages. The potential shortcomings of this concept’s application in European food industry are described. Contrary to previous optimistic views, it is put forward that without significan...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Engineering Business Management
سال: 2020
ISSN: 1847-9790,1847-9790
DOI: 10.1177/1847979020913764